Hey Startup …Stop Burning and Start Earning

A man was waiting at the seashore, and a passer-by asked him what he was doing there. The man replied that he was waiting for the waves to stop so he could enter the sea and swim. The man probably never entered the sea to swim.

Launching products, whether automotive or electronic, or software, is also a very similar situation. In go-to-market strategy, we usually talk about the Desirability – Feasibility – Viability (DFV) framework.

1. Desirability – Customers who want their needs satisfied or problems solved.

2. The product that meets customer needs or solves the customer’s problem.

3. Viability – A business model that can solve this problem and help the organization make money.

In a startup business, we must test the viability of the product. We can be perfecting the product for several years, but no product is good until it is viable as a business. I was discussing with a software startup team that had developed their product but was hesitant to launch it. My message to them was – there is no such thing as a perfect product. God is one of the greatest creators, and even his product, the human being, is still imperfect. Let us satisfy the customer’s need and start generating revenue. We have a responsibility to the investors to provide a return on their investment. It is time we moved from a threshold level (survival) to a competence level (prosperity).