The Art of the Deal: Turning Every Employee into a Salesperson

Sales isn't just a department—it's a mindset. At our group company, which sells CRM Software, we believe that every employee is a salesperson, regardless of their official role. To reinforce this, we created a hands-on learning experience as part of our weekly Educational Fun Friday—a workshop designed to blend learning with engagement. The theme? The Art of the Deal.

Each week, a lucky draw selects one employee to take the spotlight in the upcoming session. They’re given the topic days in advance, giving them time to prepare—because, as the saying goes, “Rome wasn’t built in a day.”

Last Friday, we explored how to close a deal through the power of roleplay. Two scenarios unfolded: in the first, one employee played a potential user, while the selected teammate took on the role of a CRM salesperson. In the second, the same product had to be pitched to a CEO. From understanding user pain points to aligning the product with strategic business goals, these exercises highlighted how selling is both an art and a craft.

Key sales stages—preparation, approach, presentation, objection handling, and closure—were all acted out. Post-roleplay, a debrief followed by powerful reflections:

• What worked well in the pitch?

• Where could improvements be made?

• How do you tailor the message for different audiences?

• What would you have done differently?

The impact was immediate. One developer asked, "When do we pitch to a real customer?" That’s the spirit we aim to ignite.

The Takeaway – Employees now better understand product features, limitations, and how to communicate value. Confidence soared. Stage fright faded. Volunteers lined up for the next round.

In mastering “The Art of the Deal,” our team is becoming sharper, bolder, and ready for the real world.